When people think of Arby’s, they think of classic roast beef sandwiches with freshly sliced meat – and of course the iconic curly fries. As Arby’s Corporate Executive Chef and Director of Product Development and Innovation, I have the coveted job of updating our menu and coming up with new, innovative ideas and concepts to keep our customers coming back for more. Pairing my culinary education and background with the ever-evolving palate of our Arby’s consumer, my team has brought to life offerings such as the Chocolate Molten Lava Cake, Grand Turkey Club and Triple Berry Shake. But, there’s one menu item that customers just can’t seem to get enough of – our Classic Roast Beef sandwich. So we thought - how could we make this item even better?
When ideating new menu items at Arby’s, we consider several factors, including the most current food trends and different types of flavor pairings. We are always striving for a balance of flavors and one area that we have continued to target is the combination of sweet and savory. When paired together correctly, sweet and savory ingredients perfectly compliment one another and excite flavor palates.
This idea of pairing something deliciously sweet with our classic savory roast beef is what led us to the new KING’S HAWAIIAN® Roast Beef sandwiches. With 1/3 more roast beef than our Classic, the Arby’s KING’S HAWAIIAN Roast Beef sandwich is sliced fresh to order atop a soft and slightly sweet KING’S HAWAIIAN bun and is the perfect pairing for our zesty Horsey Sauce. Or, take a bite of the Arby’s KING’S HAWAIIAN Roast Beef & Swiss sandwich, topped with Swiss cheese, crunchy pickles and creamy Dijon spread, it offers just the right balance of sweet, savory, tangy and crunchy.
KING’S HAWAIIAN is such an iconic brand, and we couldn’t be more thrilled to partner with them to offer our customers a tasty new creation that is sure to have everyone saying ‘ono’! The buttery-soft, fluffy texture and just the right touch of sweetness of the KING’S HAWAIIAN Sandwich Buns take our classic roast beef to a whole new level, or as you may have heard us say, Roast-Beef-atopia. Make sure to head to your local Arby’s to try the new KING’S HAWAIIAN sandwiches and let us know what you think of our latest creation!