King\'s Hawaiian

Blog: Spreading Aloha Spirit at King’s Hawaiian Bakery

Spreading Aloha Spirit at King’s Hawaiian Bakery

Posted by: Eric Chang

At King’s Hawaiian, we bake Aloha Spirit into everything thing we make. So we were excited to open the doors of our Torrance bakery to a group of Southern California food bloggers to see, hear and taste the Hawaiian spirit of hospitality firsthand. 

“In Hawaii, ‘Aloha’ is about being a gracious host. That’s what we’re all about,” said Mark Taira, King’s Hawaiian CEO and the son of company founder Robert Taira.

Twenty-five writers and photographers got an immersive experience with King’s Hawaiian. They heard second- and third-generation family members Mark and Courtney Taira explain their company’s history, beginning with Robert Taira’s creation of the Original Hawaiian Sweet Bread more than 60 years ago in Hilo, Hawaii. Mark then led a rare tour of the bakery, and escorted the writers through the many steps of the baking process until they came to its delicious end – a tasting of King’s Hawaiian Dinner Rolls served with fresh butter, the rolls still hot moments after emerging from the oven.

Enjoying fresh King’s Hawaiian Dinner Rolls

Finally, their appetites thoroughly primed, the bloggers shared a fabulous food feast with our employees courtesy of some of Los Angeles’ most popular food trucks, each featuring a dish that included our tasty bread and rolls.

Seafood fans enjoyed Lobsta Truck lobster rolls served on our new King’s Hawaiian Hot Dog Buns.

Lobster Rolls by Lobsta Truck

The Kogi Truck, which almost single-handedly launched the national food truck phenomenon four years ago, served its famous sliders on King’s Hawaiian Dinner Rolls.

The Buttermilk Truck’s Cinnamon French Toast Sticks made with our Original Hawaiian Sweet Round Bread was a big hit, and guests made multiple trips to the Ludo Truck to try three varieties of celebrity chef Ludo Lefebvre’s amazing chicken.

Cinnamon French Toast Sticks from The Buttermilk Truck

Finally, some of our own employees took to the grill using King’s Hawaiian Hamburger Buns fora backyard BBQ reminiscent of home-cooked meals with the ohana. 

Nothin’ like a backyard BBQ using King’s Hawaiian Hamburger Buns!

Of course, King’s Hawaiian hospitality doesn’t end at our door. We sent our guests home with a sample of everything we make, including our new King’s Hawaiian Toasted Coconut Moloka'i Whole Bean Coffee, the perfect complement to a buttered, toasted slice of bread.

Whether you enjoy our bread fresh out the oven or as part of your meal, we’d like to know: How do you spread Aloha with King’s Hawaiian?
Meet the Chef!
Eric Chang
Eric joined King’s Hawaiian in 2008, but has been enjoying King’s Hawaiian since he was a child growing up on Oahu. He now lives in California and enjoys road trips, cooking with fire and eating food from all over the world.